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Ritch's Real Estate News
News and Views on the Local Real Estate Market
Royal LePage Meadowtowne
Wednesday, 01 October 2014, 09:41:29 AM

Royal LePage Meadowtowne Realty, Brokerage


Johnson Associates Real Estate Ltd.


What a couple of weeks it has been! Things happen in the workplace all the time, companies are bought and sold, merge, shut the doors, and sometimes just fade away. So why should we be surprised that Johnson Associates Real Estate Ltd. has sold it's operations and will cease to exist in Halton Hills?

Well it certainly did come as quite a surprise to those of us who called Johnson Associates home....most of the staff and Independent Contractor Agents have been there for a long time, many with more than 10 years of service. And as the market leader, and a profitable business to boot, you can see why those of us insider's were pretty surprised. But looking back at the last few weeks maybe we shouldn't have been so taken off guard. 

Finn Poulstrup the owner and Broker of Record for Johnson Associates has run this business it seems forever, through many ups and downs in the Real Estate business, through good times and some bad times, and as Finn nears his golden years, he has earned a right to retire at some point when he feels it is time. 

As RealtorsŪ we at Johnson were trained extremely well and always kept the interests of our clients first and foremost in our minds, that's how it was done at Johnson's. Ethical behavior trumps all else, and the way we treat our clients, and everyone else in this business earned Johnson Associates the number 1 position in our trading markets. So why sell it?

If you've been in our head office lately, you will note the building is looking pretty tired. The offices were small, the plumbing has issues, heating and cooling were not ideal, and the image we wanted to portray to clients and peers was just not possible with the tired old buildings located at 247 Guelph Street. As most folks know there was a dream to redevelop the lands at 247 Guelph St. but a lack of outside interest in the long range possibilities, made construction impossible, and time is ticking away. 

One of the most common objections we agents received from prospects, was that we were a small independent operator. Agents looking to join a brokerage want a Brand that will help them, referral networks with hundreds or thousands of agents, better exposure on the web and social networks for listings, client discounts at mover's, furniture retailer's, air miles and other national marketing partners. As is the case in many business markets, it is more and more difficult for small independent operators to thrive without a recognizable and popular Brand image for support.

 So given his options Finn decided as was his right, to try and find a new home more suitable to today's standards, but where the culture and expectations upon staff and agents would be closest to the wonderful environment that took years to create at Johnson's. Finn found this with the owners and staff at Royal LePage Meadowtowne Realty, Brokerage. This company has grown to almost 300 agents in the West GTA, with offices in Mississauga, Milton and Georgetown. With world class offices in town near the Tim's on Guelph Street, and a wealth of training materials, marketing support and back-end technology and staff support for the agents, RLP Meadowtowne is ideally poised to bring you the quality, service and expertise that you once relied on from Johnson Associates. The vast majority of agents working at Johnson Associates have now joined Royal LePage Meadowtowne, as have the best in class staff that served you so well. As is always the case with Independent Contractor Agents, some of my peers who were Johnson Agents have made a decision to join other Brokerages. I wish those folks well, will miss the daily camaraderie, and hope to see them across the table very soon! 

As an independent contractor agent, I am very excited to have joined my new team, and now as heads and tails ahead of our competition in market share, transactions and listings available in Halton Hills, Erin and surrounding areas, I look forward to providing my clients, existing and new, with the same great service and care that I learned while working at Johnson. I am also very keen to incorporate into my own business the vast array of marketing support, vendor discounts and client services that come with being a part of a leading Canadian owned brand as respected and popular as Royal LePage!


So Surprised or not, the only constant in Life is Change! 





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